1996 Degree in Economic Geography (majoring in tourism) at Ruhr-University of Bochum/Germany 1996 – 1999 Sales and marketing manager at KUHNLE-TOURS GmbH (Tour operator)1999 – 2005 Online Marketing Manager at the German National Tourist Board2006 – 2012 Director of Media Management at the German National Tourist BoardJury member in several national and regional competitions. Speaker and moderator to promote Germany as a travel destination. He has been the GNTB's innovation manager since 2013. His work focuses on sustainable tourism, barrier-free travel and digital innovation. He developed several projects in XR and will present the latest project: a walkable, interactive and highly immersive VR Experience to present German Nature.