Phil Robinson

Phil provides agencies and advertisers rich audience and thematic insights through a data led approach to content development obtained from Bloomberg's proprietary data science platform BloombergAiQ. He also consults with brand owners, sharing insights from the Bloomberg Brand Accelerator measuring global elite audiences' perspective on hundreds of brands, culminating in a ranking system and diagnostic assessment that enables marketers to get ahead. He is also responsible for conducting in depth research studies across key industries and oversees the measurement of media partnerships across the entire Bloomberg media ecosystem.

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Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright Lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and most recently developed international award winning research to validate the commercial model and corporate strategy at News UK.