Sanne van Let

Sanne van Let is the Manager of Digital at the Netherlands Board of Tourism & Conventions (NBTC), the national destination management organisation for the Netherlands. In this role, she oversees the strategic direction of the organisation’s digital platforms and coordinates a programme aimed at accelerating the digital transformation of the tourism sector. Throughout her career, she has gained extensive experience in leading complex digital projects, encompassing both digital platform development and content creation.

Over the past two years, Sanne and her team, in collaboration with industry partners, developed a digital vision for the tourism sector, titled 'Digital Expedition'. With the vision now launched, the focus has shifted to its implementation, further exploring opportunities for digital technology in the sector and innovative ways of working together to accelerate the transformation.