Jamila Hinds

Can you tell us about the latest project that you’ve worked on? Give some detail on why it was important for you or for the company and what you enjoyed about it?

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I have recently worked on projects to store and provide language translations for new digital assets in multimedia campaigns. Along with managing and developing digital assets for company resources, such projects provide opportunities for internal and external teammates to expand their cross-disciplinary expertise, integrating with the greater mission.

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Now thinking about the future, what would you want to see change or improve in the industry? How (if at all) would this improve the role of women in the industry?

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Beyond the celebrated days, I hope to see the travel industry support inclusion and diversity thorough visible, daily practices within the industry and for consumers. With improved gender, racial, and cultural diversity, all participants can benefit.

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What things are in place at your workplace or in your every day that enable you to excel?

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By encouraging feedback and recognition, providing training and development, and through dedicated, diverse teams for culture socially responsible and for fun, Brand USA provides an inclusive, professional environment for its employees to shine.

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The official IWD theme of 2022 is #BreakTheBias - If any, what biases within your role and/or industry would you want to be challenged?

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In all industries, I would like to see leaders of fully represented groups promote broader understandings of implicit biases while actively encouraging best practices for diverse inclusion of underrepresented groups.

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What's the best piece of career advice you've received?

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The best pieces of career advice I have received in times of change is to emphasize the opportunities for everyone involved.

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Would you have any recommendations for future female leaders in the industry?

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A recommendation for myself and for future female leaders is to amplify and create a legacy of socially responsible leaders.

Jamila Hinds is Senior Coordinator, Media producer for Brand USA, the destination marketing organization for the United States. Jamila works with the Digital Asset Management (DAM) system, with content management team, and coordinates a variety of multimedia activities for GoUSA TV.

Before joining Brand USA in 2021, Jamila worked in marketing communications and graphics production and as an implementation teammate for digital asset management and for enterprise procurement systems. She received her bachelor’s degree from Georgia Tech and earned a certificate in Digital Asset Management (DAM) from Rutgers University.

Claiming the U.S. East Coast as home, Jamila has lived in four states and Washington, D.C. As an avid traveler, she has visited ten countries and 31 states and always searches for modern art, natural wonders, outdoor activities, and culinary experiences.