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I am a web editor at Visit Greenland. At work, I manage Visit Greenland's B2C and B2B websites, create content and send out newsletters. In my spare time, I manage my blog in Korean language and play the piano. Since I live in Greenland, I am surrounded by amazing nature so it just keeps making me take photos. I can't resist sharing photos on my instagram.
I have been involved in many different projects but I would like to mention ASMR content. I must confess that I am a huge fan of ASMR content on Youtube especially since the COVID pandemic started. I couldn't visit my home country and my family in South Korea for 3 years until now because of the restrictions and the situation. I often needed really good sleep at night. And ASMR has helped me a lot.
I thought that it would be very nice if this ASMR concept could be used in my work projects as well. So I adopted this ASMR concept to our content production. We gathered a lot of Greenlandic cultural objects to create ASMR content and I enjoyed it a lot while producing the content. I am happy about the result and I am also planning to create some Greenlandic natural ASMR content this year. Can't wait!
I started working at Visit Greenland in the middle of the Corona pandemic. We did a Staycation campaign which my company has never done before. It was challenging but I have been very excited while running the campaign. It just gave me more opportunities to talk to local operators. And this campaign gave the locals a unique opportunity since they had more chances to discover their own country and we got a lot of good and valuable feedback. I could see that there are many female tour operators who actively participated in this campaign.
Since there is no road connection between towns in Greenland, flights and ships/boats or (dog sledges) are only transportations in Greenland to go to another town. And of course, they are closely related to the tourism industry. When we think about pilots or captains (or dog sledge mushers), we often imagine men. When we think about cabin attendant, we often imagine women. In the future, when we think about those jobs, I hope we do not easily imagine/separate gender. I have seen female skippers and women mushers in Greenland. I hope those become more typical and normal.
I hardly see that there are separate tasks depending on gender at my workplace. I guess it is because basically my workplace has a very flat company structure, so that just makes us equal in many ways.
It is not really related to my role but because of my name, sometimes people think that I am a man. I am Korean and when we write our name, we write family name first. Since my family name is 'Kim' and first name is 'Insuk', I write my name in this order, "Kim Insuk". Actually Kim is often used as man's name in Greenland. So sometimes when I receive an email from local people, they write Mr. Kim. :) Well, I like explaining who I am so whenever it happens, I happily explain.
Sometimes I should be able to say NO.
Some people had a very hard time during the COVID pandemic. But some used this period as an opportunity and had busier time than before or had equally busy time as usual. Even though the pandemic made people hard to travel around, there was always a way to overcome the situation if you think differently or look a different angle (for example, staycation). So do not give up, if you think that this is the right path and if you like that work/job. I was also the one who got a job in the tourism industry in the middle of the pandemic. If you believe in yourself, there is always a way to make you feel achieved and happy.
Insuk is from Korea and first travelled to Greenland as a solo traveller in 2010. After that trip, Insuk totally fell in love with Greenland and came back to Greenland as a student in 2015. Before coming to Greenland, Insuk was a world traveller and visited 30 countries in her 20's. However since experiencing Greenland, Insuk wanted to stop travelling around and settled down Greenland.
As the only Korean living in Greenland, whenever Korean media comes to Greenland, Insuk joins their projects as a fixer and delivers stories from Greenland to Korean people via her blog. In 2019, Insuk published a book about Greenland in Korean language. Currently Insuk lives in Nuuk, the capital of Nuuk and works at Visit Greenland as a web editor.
