Pauline Boelzlbauer

What is Pauline doing on a day-to-day basis to address systemic barriers and social norms in the industry?
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Pauline Boelzlbauer (she/her) actively addresses systemic barriers and social norms in the tourism industry by focusing on diversity, equity, and inclusion (DEI). In her role in strategic destination development at the Vienna Tourist Board and beyond, she promotes social sustainability and advocates for equal opportunities for women and underrepresented groups. She supports initiatives such as the annual "Women's Week," where the Vienna Tourist Board serves as an engaged partner in showcasing female leaders, entrepreneurs, and innovators in tourism. Additionally, Pauline works on industry-specific measures and internal policies to foster an inclusive workplace culture and break down traditional barriers—both within the Vienna Tourist Board and across the entire tourism sector.

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Can you tell us about a project that Pauline has worked on or led where she has developed effective strategies that promote women's advancement in tourism?

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The Vienna Tourist Board is strongly committed to women's issues and makes a clear statement for greater visibility and equality with initiatives such as Vienna Women’s Week. This campaign highlights female pioneers, entrepreneurs, and cultural figures in Vienna's tourism landscape by honoring their stories and contributions to the city. Part of the campaign is a curated guide featuring 14 inspiring women and special locations associated with their life’s work and achievements. In addition to the publication of the guide, Vienna Women’s Week also includes extensive B2B and B2C measures, social media storytelling, and industry events that celebrate women in leadership positions within tourism. This initiative aims to increase the visibility of women in the industry, recognize their achievements, and raise awareness of the importance of gender equality in the tourism sector. Pauline Boelzlbauer is proud to be part of the team at the Vienna Tourist Board that is committed to equality and a more inclusive future for the tourism industry. Vienna Women’s Week is an excellent example of how the Vienna Tourist Board supports women and drives sustainable change within the industry.

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Can you give us an example of how Pauline is working to support the advancement of new skills and providing learning opportunities?

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Pauline Boelzlbauer continuously works in her role at the Vienna Tourist Board as an expert in social sustainability and DEI, striving to improve gender equality and diversity in tourism. Her personal passion and enthusiasm for this topic drive her to consistently set positive impulses and initiate change. She believes that an inclusive approach is crucial not only for tourism but also for society as a whole. She lives this belief both professionally and privately, actively engaging in various associations. Internally, she works in different working groups on sustainability and DEI in human resources management, contributes to the development of new formats, and advocates for raising awareness among employees on these topics. Her work helps strengthen Vienna as a model for inclusive tourism.

Pauline Boelzlbauer works in Destination Management Department at the Vienna Tourist Board, responsible for social sustainability and DEI. With over 10 years of experience in marketing, project coordination, and international market management, she is promoting Vienna as an inclusive and cosmopolitan destination.