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"I recommend encouraging and fostering growth for women in their networks. When a woman breaks a barrier she builds a path for a woman behind her to follow."
Director, Partner Marketing at Brand USA. I enjoy being a local tourist and "urban hike" around my city, Washington D.C.!
I recently developed a marketing plan that focuses on promoting the Civil Rights Trail by highlighting the culture and communities around the historical sites. Working closely with the DMOs we've identified integration points across earned media, DTC marketing, and travel trade promotional activity to draw awareness and inspire international travellers to experience the culturally-rich communities themselves. I've always enjoyed puzzling with my family growing up and putting together marketing plans that have several amazing elements is a bit like a 5000-piece puzzle to me. Once all the puzzle pieces come to place, it's exciting to take a step back and see how everything connects.
I've been in the tourism industry for almost six years, and the last two years are where I've seen a significant change and pivot to intentionally be more inclusive and diverse. While still very much male-dominated, I've also seen more women rise to the leadership levels which is exciting to me because it signals that the industry sees the importance of women in leadership.
Continue to diversify the leadership and build in professional development opportunities for women to advance.
My female colleagues willingness to take the time out and let me seek out advice or insights on projects that I'm working on. That level of open communication is vital across teams, but especially women who understand and relate to the unique work challenges that you are facing.
A more inclusive and authentic portrayal of women and people of color in the storytelling we promote.
Never be the smartest person in the room.
I recommend encouraging and fostering growth for women in their networks. When a woman breaks a barrier she builds a path for a woman behind her to follow.
Skylar Clark is director, partner marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.
Since joining Brand USA in 2016, Skylar has been a part of the partner marketing team, starting as a partner services representative for Brand USA’s southeast partners, and then as the senior coordinator and a manager for the partner marketing & planning team. In her current role, Skylar oversees partner strategic needs by developing and managing customized marketing campaigns. She was awarded Brand USA’s TRAIN Award 2018 for supporting efforts at IPW 2018.
Skylar is on the advisory board of Women in Travel and Tourism International. A member of Brand USA’s Fun Committee, she also is active in the organization’s Corporate Social Responsibility Committee. Through the organization’s “Give Time To Give Back” program, she volunteers frequently at So Others Might Eat, 826DC, and N. Street Village.
Maryland is Skylar’s hometown, but her love for travel has taken her as far away from home as Australia through a study abroad program where she also was a student blogger. So far, she has visited 20 states in the USA and 12 countries. She loves going to barre classes and being a local tourist in Washington, DC. Describing herself as an “adrenaline junkie,” Skylar has gone skydiving twice in Baltimore, Maryland, bungee-jumping in Australia, surfing on the Gold Coast, and whitewater rafting in West Virginia.
