To raise visitors’ awareness of how important it is to protect our environment and encourage them to engage in responsible practices during their stay, Tourisme Îles de la Madeleine has established a bilingual (English and French) campaign for the promotion of sustainable, responsible tourism in the archipelago. In collaboration with a local audiovisual production company, Tourisme Îles de la Madeleine has created six short videos, drawing inspiration from the 20s’ silent comedic films.

The campaign was enhanced by a presence in local, both traditional and digital media, from posting in local businesses to disseminating information in the archipelago’s welcome areas (airport, ferry, information desks).