The Rhodes Co-Lab is a unique and creative public-private collaboration, bringing together a wide variety of key stakeholders in Rhodes to jointly co-create solutions that fundamentally reshape and redesign the tourism business model and future proof the island as a place to live and as a tourism destination, and act as an example for tourism destinations worldwide.

It’s vision is to for Rhodes to become the first global example of a holistic transformation of a destination aiming for the long-term prosperity of its people, its natural environment and its local economy, based on the principles of sustainability.

This vision is supported by a strong strategic framework around the three pillars:

1) Regenerate the natural environment

2) Strengthen social development and cultural heritage

3) Foster inclusive economic growth in the tourism industry