Flora works as a Destination Marketing Executive at NewcastleGateshead Initiative. She works on promoting the region to visitors and locals, using her skills on social media to help populate a wide range of social channels. Flora created NGI's TikTok account and continues to run it, aiming to highlight the region to both a national and global audience.
She has demonstrated a history of working in the PR and marketing industry, having undertaken an internship at O Agency and continuing her journey there to become a PR executive working with a range of B2B clients.
She has an undergraduate degree in Journalism and English Literature from Northumbria University and a MA in PR from the University of Sunderland.