Kathrin is a highly experienced and passionate marketer, with over 30 years of tourism marketing and digital experience both domestically and internationally.
She has delivered award-winning and brand defining flagship projects and has a track record of multiple national and international award-winning digital initiatives.
Kathrin has most recently led the successful consumer focused digital transformation for Discoverireland.ie and VisitDublin.com, consolidating Fáilte Ireland’s digital footprint to simplify consumer touchpoints. Failte Ireland's new digital ecosystem is visitor centric and responsive, ensuring that the consumer finds the information they require, when and how they need it across all stages of the consumer journey.
Tina is the founder of Alternative Athens & Back to the Routes, two innovative travel companies that propose a different way of travelling.