Twente Lures Visitors Away from Busy Schiphol This Summer

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Twente Marketing is launching its new "Flying Vacation, Twente Style" campaign this June. Because for a unique holiday experience, you don’t always need to catch a flight. The campaign will be visible along the highway near Heteren, at bus stops in Arnhem and Nijmegen, and on the digital screens at the baggage carousel at Schiphol. Here, waiting travelers are encouraged to skip the plane next time and choose a vacation in Twente instead.

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Escape the Crowds

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Twente Marketing aims to show that a last-minute getaway to Twente is the perfect way to escape the hustle and bustle of Schiphol and the hectic daily routine. The region is known for its stunning natural landscapes, historic towns, and friendly locals. “With this campaign, we want to introduce even more people to our beautiful and unique region,” says Evelien Meijer of Twente Marketing. “We invite everyone to flee the busy crowds at Schiphol, pack their bags last minute, and come enjoy everything Twente has to offer. In Twente, you’ll have the time of your life, thanks to the diverse landscapes, warm hospitality, and the unique quirks of the local ‘Tukkers.’”

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From Bus Stops to an Online Campaign

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The campaign is visible on both outdoor and online channels and promises to appeal to a broad audience. It’s not only gaining attention outside Twente but is also visible within Twente itself, where it appears on RRReis buses. During weeks 26 and 27, the campaign will be seen at the following locations:

• Along the highway near Heteren
• On bus stops in Arnhem and Nijmegen
• On digital screens at the baggage carousel at Schiphol
• On RRReis buses within Twente

The locations for the outdoor displays have been selected based on anonymized data from Boost, a data analysis tool developed by MarketingOost. This tool provides entrepreneurs with insights into booking behavior and visitor origins.

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Twente Style: A Little Different

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Twente Marketing believes in the strength of the local identity, often referred to as ‘Tukkerschap.’ Therefore, Twente’s character is at the heart of their campaigns. In Twente, things are often done just a little differently, or as they say, "Twente Style." With a wink, the campaign visuals showcase Twente’s unique charm and authenticity.