Art of the Short Chain is conceived out of an idea that there should be a greater appreciation for locally sourced food, the importance of supporting producers and championing the value of local supply chains. Achieving this through 'the smallest museum in the Netherlands' is an original approach to bringing a message out to local communities as both an educational mission but one which connects with a wide range of communities, helping them to learn about and appreciate what they have on their doorstep.

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It's a novel approach to communications and one which is heavily focused on inclusivity, by taking the message on the road and doing so in an engaging and tactile way, whilst using technology to augment the experience beyond the physical limitations of the horse box concept.

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This is a topic which really resonated with the judges. The cycling routes to visit local suppliers was a nice touch to encourage those who engaged with the experience to then go out and discover the agricultural offer surrounding it. It would have been nice to see more on the long-term strategy and vision, to understand better how it connects with the destination's goals. Data highlighting the impact not only in terms of participants, but also in changing perception, behaviours and the overall destination product and experience offer would also be nice in cementing its impact.