Learn how to create a powerful platform to put innovation at the heart of your destination's activities. Many of us talk about innovation but few really know how to take our ideas out of ideation and into a forum where others can do great things with our brand, partnerships, data and of course the challenges which we're trying to solve.

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Hackathons and Challenges are not new, however in this session we're going to really drill down to how, why, when and where such platforms can really work. Pooja Surani shares her extensive knowledge and experience of working on many open innovation solutions with brands in and outside of the travel sector and explain where she sees the opportunities for tourism organisations to lead on these.