Amsterdam Marketing on how it is tackling overcrowding

Overcrowding is something we are now all familiar with in the travel and tourism industry, be it directly or indirectly, and with its iconic attractions, particularly the Iamsterdam sign, Amsterdam welcomes 19 million visitors a year! Nico Mulder, Marketing Strategist at Amsterdam Marketing, talks about this great success and the challenges that come with it, taking into consideration a holistic view inclusive of visitors, businesses and residents. As with many destinations, it is not about the number of visitors Amsterdam attracts, but the right type of visitors at the right time.

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