Ashish gives us an insight into how Pinterest trends have been affected by the pandemic.
Ashish gives us an insight into how Pinterest trends have been affected by the pandemic, as a self-confessed at-home tourist with a family, he understands what people have gone through and exactly where they're coming from.
Ashish gives us an insight into how Pinterest trends have been affected by the pandemic, as a self-confessed at-home tourist with a family, he understands what people have gone through and exactly where they're coming from.
Ashish gives us an insight into how Pinterest trends have been affected by the pandemic, as a self-confessed at-home tourist with a family, he understands what people have gone through and exactly where they're coming from. Some such examples from the start of the pandemic are a 200% increase in home office ideas, a 50% increase in homeschooling schedules, and the 12x searches for food storage solutions.
When coming to the end of initial lockdowns, there was an interesting shift from users. With a 60% rise in road trip essentials, 3x as many simple wedding ideas being looked up, and a 521% increase in camping essentials, users were becoming aspirational again.
Through Pinterest, we are able to directly interact with a user's change in perspective on the current situation. Trends are being made every day and Ashish further explains that there is a clear pattern.
He outlines four phases in understanding users during this turbulent time:
This leads to Ashish's 5 tips for helping rebuild the user experience in the last legs of the pandemic:
1. Users know what they want, and through tracking search history and accessing basic information we are enabled to provide better services.
2. Understanding the customer and being able to empathise with them justifies our business decisions and is key to moving out of the pandemic.
3. Collaboration and providing analytics can help build a community within the industry, sharing information like this is particularly beneficial to the quality of services.
As the Global Head of Strategy & Marketing for Travel at Pinterest, Ashish is responsible for building, growing & managing the travel business.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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