For all those who think that booking a trip can be a time-consuming and painful experience, now there is a great solution on the market. Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.

People won’t have to worry about anything, except getting to the airport on time. Journee plans accommodations and even activities following a tailored approach - which makes it incredible.

In this case study, we will explore the idea behind Journee Trips and how they operationalise all this. 

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The Journee Questionnaire 

The whole experience starts with the Questionnaire, using Typeform, a survey software that creates dynamic forms based on user needs. 

Here at the DTTT, we use this simple tool and see its potential for identifying different user's needs. In this case, Typeform is indeed the key to a successful digital experience.

The Questionnaire is divided into 4 main parts.

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Part 1: Your travel preferences

In the first part, users are invited to share the type of activities they like to do during their holiday. They must rate a set of activities that include nature, the outdoors, popular places and landmarks and places of historical significance, amongst other categories.   

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Here, users must also mention any activities they really don’t want to do, as well as any fears, phobias or medical conditions and any dietary restrictions. 

Part 2: Your Journee trip

Moving on, users will start sharing what they want out of the trip. They have to rate again how busy they want the trip to be and if the weather at the destination is relevant. They also have to share if they prefer small towns, sandy beaches, lots of greenery or mountainous places to make the offer more suitable.

In this part, users are also asked to mention destination exclusions (cities, countries) so that Journee can offer something new.

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Part 3: The practical stuff

The length of the trip and the preferred date are included in the third part of the questionnaire. Here, users are also asked about their budget for the trip and preferences in terms of accommodation - private apartments, hotels or any other requests.

Part 4: About you

The fourth and final part is all about collecting the user's details. Name, email and how they first found out about Journee are some of the questions included here. In the end, users must submit all this information and then the Journee team gets to work on creating their very own Trip Proposal. When it's ready, they will send an email with everything the user needs to know.

As soon as the user decides to proceed, they will get a personalised Journee Passport which lots of details such as a packing list, weather forecast and travel requirements. Journee will do the check-in for flights and upload boarding passes along with anything else that might be needed. 

About a week before the departure, they will send a physical Journee pack in the post. This includes a Reveal Postcard, the day-by-day itinerary, and Journee's exclusive Destination Guide to the destination. Then, all that the user has to do is show up at the airport.

Check a video summary of the experience done by two Journee customers.

This is a great business as it is aligned with market trends. Visitors look for unique experiences and want to be surprised, which is what Journee Trips offers.

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There is also a significant part of the market that doesn’t have time to plan and prefers that someone else does it - if this can be done in a tailored way, all the better.

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