Activating Cultural Heritage in Tourism Experiences Webinar

This discussion will explore how digital cultural heritage can enhance visitor experiences and support destinations in developing more compelling narratives. In this colloaborative webinar, we will explore how Europeana’s extensive digital archive is making Europe’s heritage more accessible.

We’ll discover practical approaches for tourism professionals and cultural institutions to collaborate in creating impactful experiences that bring visitors closer to local culture and heritage, focusing on:

1. How Europeana's digital cultural treasures can provide visitors with new ways to engage with and connect to destinations.
2. How digital strategies can create more interactive and inclusive cultural experiences.
3. Identifying the different ways younger and older audiences engage with cultural material.
4. How artificial intelligence can help craft personalised and more meaningful cultural experiences for visitors.
5. The impact of AR and VR in creating immersive cultural experiences that inspire deeper connections.
6. How to measure if cultural experiences are resonating with visitors and enhancing their connection to the destination.
7. How X. Design Week's design sprints can bridge the gap between creativity and cultural storytelling.