Data Architecture in the Experience Economy Webinar

As we continue to design future-ready visitor experiences, the conversation around digital infrastructure, data and strategic alignment is more relevant than ever. Join us for an exciting webinar in collaboration with TXGB, our strategic Experience Economy Partner for X. Design Week 2025.

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This discussion builds on our recent interview with James Berzins, Managing Director of TXGB, expanding on the conversation around the hidden data layers that underpin transformative visitor experiences. We'll connect the dots between technology and the strategic vision necessary to drive meaningful change in tourism and destination development.

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Together, we’ll explore key themes shaping the future of connected experiences like:

1. Driving connectivity between products, experiences and destinations
2. Understanding the mechanics of the booking ecosystem
3. The role of TXGB in enabling the technology supply chain behind tourism experiences
4. AI tooling and social commerce reshaping decision-making and engagement
5. Service Blueprint and why it’s critical for experience design
6. A look at the four design sprints that make X. Design Week a unique event

Nicholas Hall

Founder and CEO 

Digital Tourism Think Tank

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James Berzins

Managing Director

TXGB