Digital Futures: Emerging Trends for 2025

As technology continues to advance, travellers are increasingly demanding seamless, personalised and digitally enhanced experiences. By embracing digital innovation, the tourism industry can improve its operational efficiency, enhance customer satisfaction and unlock new opportunities for growth.

1. Designing digitalisation plans for tourism
2. Facilitating digital accessibility in all communication
3. The ethical use of AI in destination marketing
4. Personalising experiences with AI