How can a DMO align its offering with the brand?
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This board presents a collection of best practices of DMOs that have enhanced their offer keeping in mind their brand identity and values.

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Here at the DTTT, we have designed a framework that includes the 4 key elements that will help you boost your product and experiences.

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1. Brand Match: design experience as a natural extension of the destination's brand
2. Organising & Curating: bring together local partners and build relevant experiences
3. Communicating: prepare an amazing content plan to promote the new experiences
4. Packaging & Distribution: consider different options to see what suits your audience and industry the most.

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Amongst the examples presented in the board you will find:

• The Grand Tour of Switzerland
• Canadian Signature Experiences
• Discover Nova Scotia's discovery tool
• Visit Jersey's ambassadors
• Dolomiti Paganella Bike
• 'The Coig' by Visit Scotland
• Passion made possible in Singapore

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Enter Mural Board 🔗

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