Core Optimisation recently showcased a fully AI produced video ad during the Digital Business Ireland (DBI) Summit in Dublin. The AI video ad, Ireland’s first of its kind, was fully conceptualised, scripted and produced using a suite of advanced AI tools, all of which were featured in the presentation at the DBI Summit.

The ad serves as a real-world example of how AI technologies are transforming content creation and elevating the digital marketing landscape. Here’s a detailed look at the step-by-step process used to create this 30-second AI video ad.

Step-by-Step Breakdown of the AI Ad Creation Process

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1. Scriptwriting with Chat GPT-4 The project started with crafting the video’s narrative, using Chat GPT-4 to generate the script. This advanced language model developed an engaging message aligned with Core Optimisation’s brand and marketing objectives.
2. Voiceover Creation Using Eleven Labs Once the script was finalised, Eleven Labs, an AI-powered text-to-speech tool, was used to create the voiceover. This tool generated a natural-sounding, professional Irish voiceover called Jeremy that perfectly matched the ad’s tone and style. With its customisation options, Eleven Labs allowed for flexibility in delivering a polished, engaging narration.
3. Background Music Production with Suno To complement the visuals and narration, Suno, an AI-based music generator, was used to produce the background score. This tool used AI to create the music’s tone and style, ensuring it enhanced the emotional impact of the video.
4. Imagery Creation via Midjourney At present, Core Optimisation believe that visuals are key to any video ad, as you can dictate the image and style from the beginning and Midjourney, an AI-driven image generation tool, played a pivotal role in creating the imagery used throughout the ad. Each scene was brought to life with high-quality, unique visuals generated by Midjourney, aligned with the script and overall concept. The AI was prompted to create distinct, compelling images in a photo-realistic style which formed the foundation for the video.
5. Video Scene Creation with Luma Labs' Image-to-Video Functionality The images generated in Midjourney were then uploaded into Luma Labs, where the AI’s image-to-video functionality was used to create dynamic video scenes. For each of the five-second scenes in the final 30-second video, the first and last images were uploaded to Luma Labs. This allowed the AI to seamlessly transition between the images, creating smooth, engaging animations for each part of the video.
6. Final Editing in Capcut After assembling the video, the final step involved refining the content using Capcut, a user-friendly video editing platform. This tool was used for trimming, compiling and adding finishing touches such as logos and the audio files. Capcut’s intuitive interface allowed for efficient post-production, ensuring that the video was polished and ready for the the DBI Summit.

Core Optimisation AI Video Ad with Voiceover:

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Transition to a Full Music Jingle

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Initially, the video ad featured a voiceover created using Eleven Labs, but the final version embraced a different approach. I replaced the voiceover with a fully AI-produced music jingle, generated by Suno.ai. This was to give the ad a more dynamic and engaging feel, enhancing the overall flow of the video with music that not only sets the tone but also complements the visuals seamlessly. The AI-generated jingle enriches the emotional resonance of the ad and demonstrates the versatility of AI in crafting bespoke audio elements that elevate digital marketing content.

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Core Optimisation AI Video Ad with Jingle:

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AI: The Future of Digital Marketing

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Each of these advanced AI tools played a crucial role in the creation of thread, demonstrating how artificial intelligence can simplify and enhance every stage of the content creation process. This ad is by no means perfect but remember we are just at the early days of AI Advertising, it will only get better from here!

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Bonus AI Video Ad

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Core Optimisation also recently produced the AI Video below to test out other AI tools.

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"The Evolution of Advertising as told by AI"

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Tools used:

• ‍Ideogram (images)  
• ‍Runway (Video)
• ‍Suno (Music)
• Editing was by CapCut.

(Ideogram was used to accurately insert wording into AI-generated images.)