We Are Aotearoa
We are always impressed by how advanced and forward-thinking New Zealand is.
We are always impressed by how advanced and forward-thinking New Zealand is.
We are always impressed by how advanced and forward-thinking New Zealand is. This week, they published their strategy for regenerative tourism, We Are Aotearoa.
Produced over a 6-month study period, this is a ground-breaking report, which showcases how to build an approach based on actual human-centricity. This approach takes into consideration different players, their needs and relationships and how they align under the same vision for the future of the nation. This is at the basis of applying a design-thinking, collaborative method to developing strategies and solving current challenges to enhance future experiences.
It is outstanding to see how holistic and wholesome the approach is: designing to include the whole industry, region, destination, this way of approaching tourism, completely breaks the silos and integrates the tourism strategy into a broader vision.
BE BOLD, BE BRAVE, BE AUTHENTIC. Tourism is complex. It is a networked ecosystem that touches the lives of all New Zealanders. Tourism has already contributed so much to our nation’s prosperity; we see a future where the domestic and international visitor economy will further enrich wellbeing in all aspects of life in Aotearoa New Zealand.
We know very well how hard it is to bring together all the stakeholders of the industry and consider all the needs of residents, businesses, organisations and visitors. The idea of "Wholeness" is consolidated by communicating, sharing knowledge, driving development and co-creating a vision that does not exclude anyone.
The report brings to the table a vision that follows indigenous energy flows and patterns, showcasing how looking at the future is still rooted in traditions and learning of the past, factors that really represent the true essence of the destination's DNA.
These are The Tāniko patterns presented in the report:
In regenerative development, we always work towards a future state which we envision together. The future state is a powerful vision that sets the end state to which any group chooses to work towards, supported by key pathways which help keep the vision on track. We do this while recognising that the pathways are not straight and simple, but complex and constantly shifting with context and circumstance. Nevertheless, the future state is what gives a project its vocation, its vitality and keeps the team together when the going gets tough — because it has been developed together, and it is walked together.
We are all the future visitor economy of Aotearoa New Zealand. We are all hosts. We are all visitors. We are all part of the tapestry of cultures and identities that connect us to each other, to Aotearoa New Zealand and to the world. We are the team of six million storytellers – both those living in Aotearoa New Zealand and the diaspora.
We have Mauri – we carry a life force that connects all living things. Our Mauri is what binds us to the land. We are a visitor economy that contributes to the wellbeing of New Zealanders – socially, culturally, environmentally and financially.
We are the businesses and employees that enrich our visitors and our communities simultaneously through our unique expression of Manaakitanga (hospitality), Whanaungatanga (connecting people to people) while acting as Kaitiaki (guardians and stewards) of our people and places.
The strategy is based on:
For more detailed insights, click on the image and access the Report, We Are Aotearoa by the Tourism Futures Taskforce
We are always impressed by how advanced and forward-thinking New Zealand is. This week, they published their strategy for regenerative tourism, We Are Aotearoa.
Produced over a 6-month study period, this is a ground-breaking report, which showcases how to build an approach based on actual human-centricity. This approach takes into consideration different players, their needs and relationships and how they align under the same vision for the future of the nation. This is at the basis of applying a design-thinking, collaborative method to developing strategies and solving current challenges to enhance future experiences.
It is outstanding to see how holistic and wholesome the approach is: designing to include the whole industry, region, destination, this way of approaching tourism, completely breaks the silos and integrates the tourism strategy into a broader vision.
BE BOLD, BE BRAVE, BE AUTHENTIC. Tourism is complex. It is a networked ecosystem that touches the lives of all New Zealanders. Tourism has already contributed so much to our nation’s prosperity; we see a future where the domestic and international visitor economy will further enrich wellbeing in all aspects of life in Aotearoa New Zealand.
We know very well how hard it is to bring together all the stakeholders of the industry and consider all the needs of residents, businesses, organisations and visitors. The idea of "Wholeness" is consolidated by communicating, sharing knowledge, driving development and co-creating a vision that does not exclude anyone.
The report brings to the table a vision that follows indigenous energy flows and patterns, showcasing how looking at the future is still rooted in traditions and learning of the past, factors that really represent the true essence of the destination's DNA.
These are The Tāniko patterns presented in the report:
In regenerative development, we always work towards a future state which we envision together. The future state is a powerful vision that sets the end state to which any group chooses to work towards, supported by key pathways which help keep the vision on track. We do this while recognising that the pathways are not straight and simple, but complex and constantly shifting with context and circumstance. Nevertheless, the future state is what gives a project its vocation, its vitality and keeps the team together when the going gets tough — because it has been developed together, and it is walked together.
We are all the future visitor economy of Aotearoa New Zealand. We are all hosts. We are all visitors. We are all part of the tapestry of cultures and identities that connect us to each other, to Aotearoa New Zealand and to the world. We are the team of six million storytellers – both those living in Aotearoa New Zealand and the diaspora.
We have Mauri – we carry a life force that connects all living things. Our Mauri is what binds us to the land. We are a visitor economy that contributes to the wellbeing of New Zealanders – socially, culturally, environmentally and financially.
We are the businesses and employees that enrich our visitors and our communities simultaneously through our unique expression of Manaakitanga (hospitality), Whanaungatanga (connecting people to people) while acting as Kaitiaki (guardians and stewards) of our people and places.
The strategy is based on:
For more detailed insights, click on the image and access the Report, We Are Aotearoa by the Tourism Futures Taskforce
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