This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio and Olivér Szabó.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio, Project Manager at CSCP, and Olivér Szabó, CEO and Founder of Greencentive.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio, Project Manager at CSCP, and Olivér Szabó, CEO and Founder of Greencentive.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio, Project Manager at CSCP, and Olivér Szabó, CEO and Founder of Greencentive.
In this fireside chat, they shared their perspectives on circular destination experiences and sustainability initiatives. Greencentive seeks to generate education and entertainment - edutainment - around sustainability. CSCP is a non-profit organisation in Germany; their motto is to think and do thank working on sustainable projects.
To begin with, the speakers reflected on the idea of circularity. Adriana mentioned that it is essential to understand that a circular economy is not necessarily sustainable. The art is in translating it into sustainable solutions. She added that we move on from the concept of the end of life to the extension of life by recycling materials and resources. For Adriana, a circular economy is an invitation to collaborate and create synergy between stakeholders. The question that we need to ask ourselves in the process is "how can my resources be used by someone else?" Adriana has worked with SMEs in post-covid times to integrate circularity into business models.
Oliver started Greencentive 5 years ago, looking for ecological products. First, he began providing tours in his neighbourhood. Later, to scale up, he started festivals. The EcoHopper introduces shops that contribute to the circular economy but are outside the green circles. Through partnerships, Oliver created an app which functions in four German cities today, hoping to expand further in the future. Thinking about tourism, EcoHopper supports travellers who wish to be sustainable by making more sustainable decisions.
Adriana added that having global experience working with SMEs, for them, not receiving governmental support, is a major issue. Therefore, to create motivation and incentive, sharing stories from projects in other parts of the world and communicating results and success stories is vital. She added that tourism, as one of the biggest socio-economic activities, has a great impact by creating job opportunities and income. However, at the same time, it is one of the main reasons for pollution and environmental impact. Therefore, we can also look at tourism through the lens of its transformative impact on travellers, integrate elements of circularity and recycling, and involve the local communities. As a result, we can make an impact on people and businesses.
Oliver added that the first thing that needs to be considered in making destination experiences circular is to realise the need for supporting local shops and promoting the destination more comprehensively. The idea should be to communicate all people's inspiring and authentic stories and social projects.
As a concluding note, Adriana mentioned that ambassadors play a key role in growing circular destination experiences. They are the people who create trends. To move forward from business today to a better version in the future.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio, Project Manager at CSCP, and Olivér Szabó, CEO and Founder of Greencentive.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio, Project Manager at CSCP, and Olivér Szabó, CEO and Founder of Greencentive.
In this fireside chat, they shared their perspectives on circular destination experiences and sustainability initiatives. Greencentive seeks to generate education and entertainment - edutainment - around sustainability. CSCP is a non-profit organisation in Germany; their motto is to think and do thank working on sustainable projects.
To begin with, the speakers reflected on the idea of circularity. Adriana mentioned that it is essential to understand that a circular economy is not necessarily sustainable. The art is in translating it into sustainable solutions. She added that we move on from the concept of the end of life to the extension of life by recycling materials and resources. For Adriana, a circular economy is an invitation to collaborate and create synergy between stakeholders. The question that we need to ask ourselves in the process is "how can my resources be used by someone else?" Adriana has worked with SMEs in post-covid times to integrate circularity into business models.
Oliver started Greencentive 5 years ago, looking for ecological products. First, he began providing tours in his neighbourhood. Later, to scale up, he started festivals. The EcoHopper introduces shops that contribute to the circular economy but are outside the green circles. Through partnerships, Oliver created an app which functions in four German cities today, hoping to expand further in the future. Thinking about tourism, EcoHopper supports travellers who wish to be sustainable by making more sustainable decisions.
Adriana added that having global experience working with SMEs, for them, not receiving governmental support, is a major issue. Therefore, to create motivation and incentive, sharing stories from projects in other parts of the world and communicating results and success stories is vital. She added that tourism, as one of the biggest socio-economic activities, has a great impact by creating job opportunities and income. However, at the same time, it is one of the main reasons for pollution and environmental impact. Therefore, we can also look at tourism through the lens of its transformative impact on travellers, integrate elements of circularity and recycling, and involve the local communities. As a result, we can make an impact on people and businesses.
Oliver added that the first thing that needs to be considered in making destination experiences circular is to realise the need for supporting local shops and promoting the destination more comprehensively. The idea should be to communicate all people's inspiring and authentic stories and social projects.
As a concluding note, Adriana mentioned that ambassadors play a key role in growing circular destination experiences. They are the people who create trends. To move forward from business today to a better version in the future.
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