Stage 12. Exploration & Innovation
Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.
Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.
This part of the Transformation Series focuses on Exploration & Innovation. It presents how crucial it is to prioritise innovation as a process to solve challenges, evaluate trends and identify opportunities. The same importance is demanded by exploration, which every organisation should find some time for.
This part of the Transformation Series focuses on Exploration & Innovation. It presents how crucial it is to prioritise innovation as a process to solve challenges, evaluate trends and identify opportunities. The same importance is demanded by exploration, which every organisation should find some time for.
This part of the Transformation Series focuses on Exploration & Innovation. It presents how crucial it is to prioritise innovation as a process to solve challenges, evaluate trends and identify opportunities. The same importance is demanded by exploration, which every organisation should find some time for.
It is key to keep an eye out in the market and detect what changes and shifts are happening, and where the industry is progressing fast. Considering to innovate, it is important to remember that the biggest opportunities can impact any aspect of the DMO - internally, the products and experiences and the way of engaging with visitors. Nonetheless, four factors can help measure innovation: economic, social, cultural and symbolic capital.
The best way to become innovative is to change the mindset of people within the organisation, and the most successful way of doing so is by applying Design Thinking methods. These will be presented in this chapter, where you will find an explanation of the fundamentals and principles of this method and interesting activities, as well as heaps of useful resources.
As usual, the chapter includes a series of further resources, such as Templates, Case Studies, Talks and an Asana Template that DTTT Members can use to start their journey towards innovation.
This will include:
Case studies and Talks
This template is the best way to run a sprint in your organisation. A sprint is a brainstorming session in which you can gather different people to brainstorm about a topic. In this case, it will be possible to explore new opportunities and see where to apply innovative methods and technologies to enhance the destination and the organisation. The first thing is to evaluate the current level of innovation and see what needs to be changed to enhance the work culture. This will allow us to find the ‘X’ of the DXO and consider how it can become a centre of excellence and knowledge for the whole organisation.
This Template is a great tool to gather different ideas, organise thoughts and opinions and see how the whole team can contribute to the journey to become more innovative. Printing this big worksheet and putting it on a wall in a meeting room will create the right space for a dynamic and effective internal workshop.
A sprint is a great way to rally all your teammates around a big idea or produce great results by concentrating the team on a specific need over a short period.
You'll be pleased with the results when you get everyone thinking collectively.
As explained in this document, it is crucial to evaluate the performance of the DMO in terms of innovation and in order to do so, it is relevant to take into account four types of capital. This will allow considering if the technology implemented is having a positive or negative impact and if this impact is high or low. With this template, it will be possible to consider different factors that you feel are included in the innovation and put them in the right position in the graphs. Some extra space is left for further considerations.
Furthermore, in this template, you will be able to evaluate the wealth that is generated from the implementation of some innovative ideas, measure the level of connections and networking with the stakeholders or third parties of interest, measure the revolutionary role that the DMO is playing in the industry and, finally, decide how meaningful this is for the destination and people.
The Launchpad includes a series of templates to work on solving any challenge a DMO or organisation may face. This is all the material used at the first edition of the DTTT Academy, in September 2019 in Canterbury. The event was all about Human-Centred Design Thinking and what here you can have access to the whole process to be followed with your diverse and empowered team in the office.
Discover more here: ✏️ #DTTT Design Pack
If one of the biggest challenges your destination is facing is overcrowding, it is a great idea to organise a design thinking session that aims to find a feasible solution to the challenge with this pack.
The templates included in the pack are six:
Discover more here: Overtourism Challenge Pack
Congratulations on finishing the 12-Part-DMO Transformation Online Learning Course!
This part of the Transformation Series focuses on Exploration & Innovation. It presents how crucial it is to prioritise innovation as a process to solve challenges, evaluate trends and identify opportunities. The same importance is demanded by exploration, which every organisation should find some time for.
This part of the Transformation Series focuses on Exploration & Innovation. It presents how crucial it is to prioritise innovation as a process to solve challenges, evaluate trends and identify opportunities. The same importance is demanded by exploration, which every organisation should find some time for.
It is key to keep an eye out in the market and detect what changes and shifts are happening, and where the industry is progressing fast. Considering to innovate, it is important to remember that the biggest opportunities can impact any aspect of the DMO - internally, the products and experiences and the way of engaging with visitors. Nonetheless, four factors can help measure innovation: economic, social, cultural and symbolic capital.
The best way to become innovative is to change the mindset of people within the organisation, and the most successful way of doing so is by applying Design Thinking methods. These will be presented in this chapter, where you will find an explanation of the fundamentals and principles of this method and interesting activities, as well as heaps of useful resources.
As usual, the chapter includes a series of further resources, such as Templates, Case Studies, Talks and an Asana Template that DTTT Members can use to start their journey towards innovation.
This will include:
Case studies and Talks
This template is the best way to run a sprint in your organisation. A sprint is a brainstorming session in which you can gather different people to brainstorm about a topic. In this case, it will be possible to explore new opportunities and see where to apply innovative methods and technologies to enhance the destination and the organisation. The first thing is to evaluate the current level of innovation and see what needs to be changed to enhance the work culture. This will allow us to find the ‘X’ of the DXO and consider how it can become a centre of excellence and knowledge for the whole organisation.
This Template is a great tool to gather different ideas, organise thoughts and opinions and see how the whole team can contribute to the journey to become more innovative. Printing this big worksheet and putting it on a wall in a meeting room will create the right space for a dynamic and effective internal workshop.
A sprint is a great way to rally all your teammates around a big idea or produce great results by concentrating the team on a specific need over a short period.
You'll be pleased with the results when you get everyone thinking collectively.
As explained in this document, it is crucial to evaluate the performance of the DMO in terms of innovation and in order to do so, it is relevant to take into account four types of capital. This will allow considering if the technology implemented is having a positive or negative impact and if this impact is high or low. With this template, it will be possible to consider different factors that you feel are included in the innovation and put them in the right position in the graphs. Some extra space is left for further considerations.
Furthermore, in this template, you will be able to evaluate the wealth that is generated from the implementation of some innovative ideas, measure the level of connections and networking with the stakeholders or third parties of interest, measure the revolutionary role that the DMO is playing in the industry and, finally, decide how meaningful this is for the destination and people.
The Launchpad includes a series of templates to work on solving any challenge a DMO or organisation may face. This is all the material used at the first edition of the DTTT Academy, in September 2019 in Canterbury. The event was all about Human-Centred Design Thinking and what here you can have access to the whole process to be followed with your diverse and empowered team in the office.
Discover more here: ✏️ #DTTT Design Pack
If one of the biggest challenges your destination is facing is overcrowding, it is a great idea to organise a design thinking session that aims to find a feasible solution to the challenge with this pack.
The templates included in the pack are six:
Discover more here: Overtourism Challenge Pack
Congratulations on finishing the 12-Part-DMO Transformation Online Learning Course!
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