Together with the wider community, Banff & Lake Louise Tourism and the Town of Banff, in partnership with Parks Canada, have developed a 10-Year Vision for Tourism for the destination**.** The Vision will serve as a guidepost as we collectively develop our approach to tourism in Banff National Park for the next 10 years and beyond. The document itself addresses environmental sustainability, community wellbeing, cultural integrity, and economic prosperity. The Vision is intended to complement other long-range plans; such as the Parks Management Plan and municipal plans.