4VI is a Buy Social Canada certified non-profit social enterprise organization, created to ensure that travel is a force for good for Vancouver Island – forever. As a Board and staff team comprised primarily of proud Vancouver Island Region residents, we are committed to supporting our Island destination and the communities, cultures, businesses and natural environments that bring joy to residents and visitors alike.

Our innovative and integrated tourism advisory services will advance the well-being of the Vancouver Island Region and surplus revenue will be invested into the 4VI Social Responsibility Impact Fund. Our social enterprise provides a broad range of professional tourism services relating to government tourism service delivery, community destination management organization services and visitor services, and tourism business advisory services.

4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives needed change.