As highlighted in our most recent quarterly reports, travel intent is on the rise – and looks to be on a steady path with growth in some areas and in some parts of the world. What we saw as borders started opening is still holding true – people continue to be eager to travel again and are willing to invest. According to our new Traveler Value Index study, nearly half (46%) of consumers globally say travel is more important to them now compared to pre-pandemic, and nearly as many (43%) are backing up that claim by upping their travel budget next year.