In Q4 2022, we saw promising signals pointing to increased traveler optimism and resilience. As we look at the first quarter of 2023, our research and data show that traveler enthusiasm continues to grow. Ever since China fully lifted pandemic restrictions in early Q1, we saw notable growth in international search demand for Asia Pacific (APAC), a positive sign for international tourism to the region.
In Q4 2022, we saw promising signals pointing to increased traveler optimism and resilience. As we look at the first quarter of 2023, our research and data show that traveler enthusiasm continues to grow. Ever since China fully lifted pandemic restrictions in early Q1, we saw notable growth in international search demand for Asia Pacific (APAC), a positive sign for international tourism to the region.