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The 2024 Adventure Tourism Development Index (ATDI) marks the first edition published since the onset of the COVID-19 pandemic, with the previous version released in early 2020. The intervening years have seen significant shifts in market trends, labor availability, geopolitical stability, and other factors impacting both general and adventure travel. To reflect these changes, the ATDI underwent a comprehensive methodological review, updating its factors, pillars, and indicators. Notably, the increasing importance of sustainable and responsible tourism led to the addition of a Climate Resilience pillar. Unavailable or less representative indicators were replaced with more relevant data. These updates represent a fresh start for the ATDI, making direct comparisons with previous editions impractical. The top three countries in each economic category for 2024 are:
Advanced Economies Country Rankings: Germany, France, Switzerland.
Emerging/Developing Economies Country Rankings: Costa Rica, Chile, Thailand.
Germany now holds the top ranking in the Advanced Economies category and overall while Costa Rica leads the Emerging/Developing Economies category. Germany’s consistently strong performance across all nine pillars of the ATDI secured its top ranking. Achieving high scores in both Cultural and Natural Resources—a rare feat—significantly contributed to Germany’s success, given the substantial weighting of the Resources factor. Costa Rica’s success is driven by its leading position in Sustainable Development, strong rankings in Country Image (third) and Natural Resources (fifth), reinforced by expert assessments that placed Costa Rica first in Image, second in Natural Resources, and seventh in Entrepreneurship.
The ATDI remains a valuable tool for destination decision-makers, especially DMOs and trade associations. By evaluating countries’ potential and capacity for adventure tourism across nine key pillars, the index provides insights into future travel trends and emerging destinations, enabling stakeholders to anticipate market shifts and plan for long-term competitiveness. Furthermore, the ATDI emphasizes the crucial link between natural and cultural resources, adventure tourism, and sustainable development, and consequently promoting responsible growth in the adventure travel industry.
The 2024 Adventure Tourism Development Index (ATDI) marks the first edition published since the onset of the COVID-19 pandemic, with the previous version released in early 2020. The intervening years have seen significant shifts in market trends, labor availability, geopolitical stability, and other factors impacting both general and adventure travel. To reflect these changes, the ATDI underwent a comprehensive methodological review, updating its factors, pillars, and indicators. Notably, the increasing importance of sustainable and responsible tourism led to the addition of a Climate Resilience pillar. Unavailable or less representative indicators were replaced with more relevant data. These updates represent a fresh start for the ATDI, making direct comparisons with previous editions impractical. The top three countries in each economic category for 2024 are:
Advanced Economies Country Rankings: Germany, France, Switzerland.
Emerging/Developing Economies Country Rankings: Costa Rica, Chile, Thailand.
Germany now holds the top ranking in the Advanced Economies category and overall while Costa Rica leads the Emerging/Developing Economies category. Germany’s consistently strong performance across all nine pillars of the ATDI secured its top ranking. Achieving high scores in both Cultural and Natural Resources—a rare feat—significantly contributed to Germany’s success, given the substantial weighting of the Resources factor. Costa Rica’s success is driven by its leading position in Sustainable Development, strong rankings in Country Image (third) and Natural Resources (fifth), reinforced by expert assessments that placed Costa Rica first in Image, second in Natural Resources, and seventh in Entrepreneurship.
The ATDI remains a valuable tool for destination decision-makers, especially DMOs and trade associations. By evaluating countries’ potential and capacity for adventure tourism across nine key pillars, the index provides insights into future travel trends and emerging destinations, enabling stakeholders to anticipate market shifts and plan for long-term competitiveness. Furthermore, the ATDI emphasizes the crucial link between natural and cultural resources, adventure tourism, and sustainable development, and consequently promoting responsible growth in the adventure travel industry.
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