Things move fast in the world of social, but the need for content is constant.
Consider this: Not only is social media usage growing, but 38% of consumers plan to use more networks in 2024, according to a Q4 2023 Sprout Pulse Survey. Regardless of whether it’s social team, influencer, user or AI-generated, what you post—and what you choose not to—is the crux of every brand’s social strategy. Audience engagement, brand affinity, customer acquisition. These are all exports of a digital economy whose primary currency is content.
How does yours stack up?
Our 2024 Content Benchmarks Report turns the spotlight on how brand content performed in 2023 across industries and networks, the types of content audiences crave today and what that means for the year ahead.
Things move fast in the world of social, but the need for content is constant.
Consider this: Not only is social media usage growing, but 38% of consumers plan to use more networks in 2024, according to a Q4 2023 Sprout Pulse Survey. Regardless of whether it’s social team, influencer, user or AI-generated, what you post—and what you choose not to—is the crux of every brand’s social strategy. Audience engagement, brand affinity, customer acquisition. These are all exports of a digital economy whose primary currency is content.
How does yours stack up?
Our 2024 Content Benchmarks Report turns the spotlight on how brand content performed in 2023 across industries and networks, the types of content audiences crave today and what that means for the year ahead.
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