We have been benchmarking demand and pricing for 2023 and 2024, versus business travel three years ago to better understand the current state of the industry. However, the world has changed dramatically, with many in the industry questioning what the future holds.
Astounding price rises, defying most predictions, are now the norm. Elevated costs look set to stay with us in the year ahead, but with muted increases going forward. This new era could reflect today’s true cost of business travel. However, these changing industry dynamics offer a potentially generational opportunity to shift expectations in terms of how much it should cost to travel for business and how the industry should address this shift.
We have been benchmarking demand and pricing for 2023 and 2024, versus business travel three years ago to better understand the current state of the industry. However, the world has changed dramatically, with many in the industry questioning what the future holds.
Astounding price rises, defying most predictions, are now the norm. Elevated costs look set to stay with us in the year ahead, but with muted increases going forward. This new era could reflect today’s true cost of business travel. However, these changing industry dynamics offer a potentially generational opportunity to shift expectations in terms of how much it should cost to travel for business and how the industry should address this shift.
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