Sometimes it feels like we can’t get through a single week without a new AI tool or social media feature, or CEO announcement that will “change marketing forever.” Add to that the pace of change in travel and tourism and we totally understand why you might be feeling some whiplash. But however fast the industry moves from day to day, there are bigger, steadier shifts that are shaping the way we work and the work we do. In this 2024 trends report we’ve worked to capture both the quick leaps and the lasting changes, so that you have a well-rounded perspective on the upcoming year in destination marketing.
To support our research, we surveyed over 200 destination marketers to find out how their 2024 strategies are shaping up. The sample represents diverse perspectives from across North America (and a few in Europe in Australia). Here’s a quick glance at the range of destination marketers we heard from:
On top of everything these destination marketers shared, we used secondary research from trusted publications and thought leaders in the space.
From social platform shuffles to a creator economy in flux to the accelerating influence of AI, we can tell that 2024 will be full of new demands and new opportunities. We hope this report helps you understand the changing world of destination marketing so that you can develop smart strategies to engage travelers, build up your local community, and showcase your destination to the world.
Sometimes it feels like we can’t get through a single week without a new AI tool or social media feature, or CEO announcement that will “change marketing forever.” Add to that the pace of change in travel and tourism and we totally understand why you might be feeling some whiplash. But however fast the industry moves from day to day, there are bigger, steadier shifts that are shaping the way we work and the work we do. In this 2024 trends report we’ve worked to capture both the quick leaps and the lasting changes, so that you have a well-rounded perspective on the upcoming year in destination marketing.
To support our research, we surveyed over 200 destination marketers to find out how their 2024 strategies are shaping up. The sample represents diverse perspectives from across North America (and a few in Europe in Australia). Here’s a quick glance at the range of destination marketers we heard from:
On top of everything these destination marketers shared, we used secondary research from trusted publications and thought leaders in the space.
From social platform shuffles to a creator economy in flux to the accelerating influence of AI, we can tell that 2024 will be full of new demands and new opportunities. We hope this report helps you understand the changing world of destination marketing so that you can develop smart strategies to engage travelers, build up your local community, and showcase your destination to the world.
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