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Progress on AI implementation beyond experimenting. Notable improvement on the industry’s relationship with data and analytics.
A nod to the increasing importance of employees as a brand voice. And lots of comparative data, not just year to year, but as compared to our first study back in 2017. Challenges remain for communicators today, to be sure, but this year’s Comms Report tells the tale of a sector that has made measurable progress — and offers insights on how it can keep doing so.
Progress on AI implementation beyond experimenting. Notable improvement on the industry’s relationship with data and analytics.
A nod to the increasing importance of employees as a brand voice. And lots of comparative data, not just year to year, but as compared to our first study back in 2017. Challenges remain for communicators today, to be sure, but this year’s Comms Report tells the tale of a sector that has made measurable progress — and offers insights on how it can keep doing so.
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