We must cease defining who is or is not a tourist. Cornwall and the Isles of Scilly is shaped by tourism. There are on average 24 million staying visitor days and 14-million-day visitor days per year, with the vast majority of day visits being undertaken by local residents. The tourism experience is very much shaped by its people, and its natural environment, as well as our public realm and our infrastructure. Our ambition must be for the Visitor Economy to be a driver for improving the quality of life for local people, growing the economic benefits, and most importantly being regenerative, responsible, and low carbon based, rather than simply trying to manage the impacts of the sector

• Introduction and Context
• The challenges we face
• The Right Balance
• Strategic Priority
• Intervention/Flagship Project
• Conclusion
• Annex A: Local Visitor Economy Partnership
• Annex B: Integrated Programme Approach for Visitor Economy Growth