Higher prices don't guarantee greater satisfaction
The analysis of accommodation rates, online portal saturation, and sentiment from June to September shows that as the average rate and saturation increase in parallel, traveller satisfaction decreases. This suggests that rising costs raise expectations for better service and quality, but these expectations often aren't met due to the strain of mass tourism on available services.
Higher prices don't guarantee greater satisfaction
In other words, this year, many visitors reported a decline in the overall experience, notably in certain cities, due to a significant rise in both hotel and non-hotel rates compared to 2022. During July and August 2023, OTA saturation decreased by 8.3%, while available offers surged by 10%. There was also a notable 14.5% increase in average rates.
Foreign visitors increase by 5%
In the 2022-2023 period the primary markets—following Italians—included tourists from Germany, France, the United Kingdom, and Switzerland. Foreign visitors accounted for a total of 56.8% of all visitors. Compared to 2022, Italian visitors experienced a sharp decline of 5%, while foreign visitors, particularly from English-speaking countries, increased by 5%.
Higher prices don't guarantee greater satisfaction
The analysis of accommodation rates, online portal saturation, and sentiment from June to September shows that as the average rate and saturation increase in parallel, traveller satisfaction decreases. This suggests that rising costs raise expectations for better service and quality, but these expectations often aren't met due to the strain of mass tourism on available services.
Higher prices don't guarantee greater satisfaction
In other words, this year, many visitors reported a decline in the overall experience, notably in certain cities, due to a significant rise in both hotel and non-hotel rates compared to 2022. During July and August 2023, OTA saturation decreased by 8.3%, while available offers surged by 10%. There was also a notable 14.5% increase in average rates.
Foreign visitors increase by 5%
In the 2022-2023 period the primary markets—following Italians—included tourists from Germany, France, the United Kingdom, and Switzerland. Foreign visitors accounted for a total of 56.8% of all visitors. Compared to 2022, Italian visitors experienced a sharp decline of 5%, while foreign visitors, particularly from English-speaking countries, increased by 5%.
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