Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Welcome to the future of travel and dining, where generative AI is set to redefine the industry. Imagine booking hotels, finding dining options and planning trips through voice commands. However, this near-future reality, led by companies like Apple, poses some challenges. As we navigate this transformation, the human element remains crucial—both for leaders tasked with driving change and for those on the front lines of implementation.
Generative AI is already impacting travel and hospitality, as brands like Marriott Bonvoy and Alaska Airlines enhance customer experiences, and quick-service restaurants explore AI-powered service. With 54 percent of travel and dining leaders viewing generative AI as crucial for the next three years, the potential is clear.
However, outdated engineering processes hinder comprehensive AI transformation. To boost productivity by the end of 2025, organisations must rapidly adapt, overhauling structures, practices and AI literacy. Instead of relying solely on employee training, engage in AI projects at speed and scale with agile methodologies to maximise AI investments.
As Ed Vanga, head of product, travel and hospitality, notes, “Our devices will get smarter every year. Ensure your company is well positioned to adapt to personal assistant technology.” But beyond adapting to technology, the real challenge lies in maintaining a balance between technological innovation and human touch.
In this year’s Guide to Next 2025 report, Publicis Sapient experts break down the top five trends that will shape the travel and dining industries in 2025, based on C-suite research.
Welcome to the future of travel and dining, where generative AI is set to redefine the industry. Imagine booking hotels, finding dining options and planning trips through voice commands. However, this near-future reality, led by companies like Apple, poses some challenges. As we navigate this transformation, the human element remains crucial—both for leaders tasked with driving change and for those on the front lines of implementation.
Generative AI is already impacting travel and hospitality, as brands like Marriott Bonvoy and Alaska Airlines enhance customer experiences, and quick-service restaurants explore AI-powered service. With 54 percent of travel and dining leaders viewing generative AI as crucial for the next three years, the potential is clear.
However, outdated engineering processes hinder comprehensive AI transformation. To boost productivity by the end of 2025, organisations must rapidly adapt, overhauling structures, practices and AI literacy. Instead of relying solely on employee training, engage in AI projects at speed and scale with agile methodologies to maximise AI investments.
As Ed Vanga, head of product, travel and hospitality, notes, “Our devices will get smarter every year. Ensure your company is well positioned to adapt to personal assistant technology.” But beyond adapting to technology, the real challenge lies in maintaining a balance between technological innovation and human touch.
In this year’s Guide to Next 2025 report, Publicis Sapient experts break down the top five trends that will shape the travel and dining industries in 2025, based on C-suite research.
.webp)
