As artificial intelligence continues to revolutionize various sectors, marketing and the professionals that practice it stand to gain immensely from these technological advancements.

This guide aims to demystify the concept of generative AI and its potential to transform marketing strategies across all its functions and role levels. By harnessing the capabilities of generative AI, marketers of all levels can unlock unprecedented opportunities for creativity, on-brand content personalization, team management, evolved metric analysis, & customer engagement.

Whether you're a curious AI novice looking to explore what’s possible or a seasoned, tech-savvy experimenter looking to stay ahead of the curve, this guide will provide valuable insights and practical strategies for leveraging generative AI in responsible ways.

We cover a lot in this guide: responsible adoption standards, risks, how to run a pilot program, common AI definitions, limitations, and use cases by team and industry. We'll also give you a roadmap to develop an AI council that can help your team or your entire company adopt AI in a controlled and productive way.

1. Planning & running an AI pilot
2. Moving from piloting AI to full adoption
3. Getting to AI ROI
4. Limitations & risks of generative AI
5. Founding an AI council & establishing guardrails for responsible use
6. Definitions of key AI terms
7. Use cases for AI by general skill
8. Use cases for AI by marketing team function
9. Use cases for AI by industry