Cumbria is a top UK visitor destination and place of national and international appeal. It is home to two UNESCO World Heritage Sites (the English Lake District and Hadrian's Wall), two National Parks (The Lake District and the Yorkshire Dales) and three National Landscapes (Silverdale & Arnside, the Solway Coast and the North Pennines, which is also designated as a UNESCO Global Geopark).

Through this shared Destination Management Plan (DMP), public and private sector partners are seeking to ensure a joined-up approach to support a successful visitor economy for the whole of the county, supporting economic growth, supporting the natural environment and delivering benefits for our host communities. The DMP seeks to ensure a balance between the economic benefits from a successful visitor economy and the need to support the environment and communities of Cumbria.

1. Executive Summary
2. Introduction and Background
3. How Cumbria is Performing
4. Vision and Objectives
5. Ambitions and Outcomes
6. Our Plan of Action
7. Managing and Monitoring the DMP
8. Appendix A: Strategic Alignment
9. Appendix B: Review of the Evidence