A Comprehensive Framework
This strategy defines a vision, five key principles, five pathways, fifteen goals, and five enablers that provide the basis for all the actions and work plans in this document. Shaped and co-created with hundreds of people in the Edmonton community, it provides a framework for a flourishing visitor economy. Its successes will ensure a dynamic business sector that is carbon and waste-positive, that creates jobs and generates revenues, reconciles with its past, and restores and reconnects with its original communities and nature.
Its ambition and work plans aim to empower communities to regenerate Edmonton, making this dynamic destination a more healthy, inclusive, and prosperous region, and a better place to visit, meet in and live in.
By following the approach, we can position Edmonton as increasingly more relevant and competitive in attracting investment, events, new talent, business, and residents, while not jeopardizing its unique social, cultural, and environmental fabric. The pathways, goals and work packages describe a clear future direction for collective action and aim to extend the position of Edmonton as a thought leader demonstrating that tourism can create a thriving system for communities.
Importantly, it drives an agenda to make the Edmonton Visitor Economy more resilient and agile in adapting to the significant climate, environmental and social changes ahead.
This work has been built on five key principles:
1. Collective ownership
2. Stewardship
3. Positive impact
4. Radical innovation
5. Evidence-based decision making
These principles define how we will achieve our shared vision, and how we will work together. While actions and plans may change, these principles unify the work and ensure that we make strategically consistent choices as we work to achieve success.
Reconciling with History
Edmonton is proud to be home to the second-largest Indigenous population in Canada, a community full of talented performers, artisans, musicians, and entrepreneurs. The river valley is an essential element of the destination experience in Edmonton and a critical Indigenous development opportunity.
Indigenous people of various Nations are the original inhabitants and first stewards of this river valley. The Edmonton area in general is known in Cree as Amiskwaciwâskahikan / ᐊᒥᐢᑲᐧᒋᐋᐧᐢᑲᐦᐃᑲᐣ or Beaver Hills House. The Indigenous Nations who lived and traded in this area developed cultures of reciprocity and regeneration that enabled their well-being and stewardship of the land for millennia.
We can learn from and be guided by this rich culture and tradition.
However, first, we need to reconcile with our history and rebuild the trust and relationships amongst indigenous and non-indigenous communities. These improved and new personal and business relationships need to be equitable, respectful, and fair. We need to understand that we are all Treaty people and that we need to live this spirit of Treaty. This process of reconnection is not just between people but also to the land.
A Comprehensive Framework
This strategy defines a vision, five key principles, five pathways, fifteen goals, and five enablers that provide the basis for all the actions and work plans in this document. Shaped and co-created with hundreds of people in the Edmonton community, it provides a framework for a flourishing visitor economy. Its successes will ensure a dynamic business sector that is carbon and waste-positive, that creates jobs and generates revenues, reconciles with its past, and restores and reconnects with its original communities and nature.
Its ambition and work plans aim to empower communities to regenerate Edmonton, making this dynamic destination a more healthy, inclusive, and prosperous region, and a better place to visit, meet in and live in.
By following the approach, we can position Edmonton as increasingly more relevant and competitive in attracting investment, events, new talent, business, and residents, while not jeopardizing its unique social, cultural, and environmental fabric. The pathways, goals and work packages describe a clear future direction for collective action and aim to extend the position of Edmonton as a thought leader demonstrating that tourism can create a thriving system for communities.
Importantly, it drives an agenda to make the Edmonton Visitor Economy more resilient and agile in adapting to the significant climate, environmental and social changes ahead.
This work has been built on five key principles:
1. Collective ownership
2. Stewardship
3. Positive impact
4. Radical innovation
5. Evidence-based decision making
These principles define how we will achieve our shared vision, and how we will work together. While actions and plans may change, these principles unify the work and ensure that we make strategically consistent choices as we work to achieve success.
Reconciling with History
Edmonton is proud to be home to the second-largest Indigenous population in Canada, a community full of talented performers, artisans, musicians, and entrepreneurs. The river valley is an essential element of the destination experience in Edmonton and a critical Indigenous development opportunity.
Indigenous people of various Nations are the original inhabitants and first stewards of this river valley. The Edmonton area in general is known in Cree as Amiskwaciwâskahikan / ᐊᒥᐢᑲᐧᒋᐋᐧᐢᑲᐦᐃᑲᐣ or Beaver Hills House. The Indigenous Nations who lived and traded in this area developed cultures of reciprocity and regeneration that enabled their well-being and stewardship of the land for millennia.
We can learn from and be guided by this rich culture and tradition.
However, first, we need to reconcile with our history and rebuild the trust and relationships amongst indigenous and non-indigenous communities. These improved and new personal and business relationships need to be equitable, respectful, and fair. We need to understand that we are all Treaty people and that we need to live this spirit of Treaty. This process of reconnection is not just between people but also to the land.
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