Author:
Visit Aarhus
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Language:
English

A Great Place

November 2024
City
Sustainability

In a time, where the world is turned upside down, we need more than ever to set the course for the future. That is the reason why we launch this strategy for tourism in the Aarhus Region now. We need to stand together and make targeted initiatives, which not only brings us faster through the crisis but also gives us a head start for the future after the crisis.

The strategy is our plan for tourism in a world, where we travel again and where we bounce back.

A great place is more a rebuilding strategy than a crisis strategy. We are convinced that we need to restart the visitor economy and revisit our approach to development of tourism and destination at the other side of the pandemic. Tourism is on the way into a new era.

A great place is an ambition to improve tourism in balance with nature and culture and the approx. 795,000 citizens in the Aarhus region. A good place to stay, is a good place to visit and a strong visitor economy also makes the Aarhus Region a better place to live.

A great place focuses attention on the new rules and values ensuring the transformation of tourism in the Aarhus Region into a new era. An era, where tourism takes a broader responsibility for the place and society in which it is a part.The mission of VisitAarhus is to develop tourism and promote the Aarhus Region as a destination for holiday and business tourism as well as contribute to creating value locally, regionally, and nationally.

Contents:

  • Our top priorities
  • Tourism is on its way into a new era
  • Time for shifting gear to green tourism
  • This is how we will create value with tourism
  • VisitAarhus is the destination management organisation of the future
  • Invitation to collaboration

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A Great Place

November 2024
City
Sustainability

In a time, where the world is turned upside down, we need more than ever to set the course for the future. That is the reason why we launch this strategy for tourism in the Aarhus Region now. We need to stand together and make targeted initiatives, which not only brings us faster through the crisis but also gives us a head start for the future after the crisis.

The strategy is our plan for tourism in a world, where we travel again and where we bounce back.

A great place is more a rebuilding strategy than a crisis strategy. We are convinced that we need to restart the visitor economy and revisit our approach to development of tourism and destination at the other side of the pandemic. Tourism is on the way into a new era.

A great place is an ambition to improve tourism in balance with nature and culture and the approx. 795,000 citizens in the Aarhus region. A good place to stay, is a good place to visit and a strong visitor economy also makes the Aarhus Region a better place to live.

A great place focuses attention on the new rules and values ensuring the transformation of tourism in the Aarhus Region into a new era. An era, where tourism takes a broader responsibility for the place and society in which it is a part.The mission of VisitAarhus is to develop tourism and promote the Aarhus Region as a destination for holiday and business tourism as well as contribute to creating value locally, regionally, and nationally.

Contents:

  • Our top priorities
  • Tourism is on its way into a new era
  • Time for shifting gear to green tourism
  • This is how we will create value with tourism
  • VisitAarhus is the destination management organisation of the future
  • Invitation to collaboration