Understanding the dimension of the challenges in terms of sustainable destination management starts in measuring, but what to measure?

In this white paper Mabrian, in collaboration with Phocuswright, addresses the pillars to build a long-lasting sustainable destination management strategy, based on data intelligence.

Achieving sustainability in travel destinations entails a delicate equilibrium between offering enriching travel experiences and fostering local development. This balance is not only intricate to attain but also precarious to maintain once achieved. Central to the concept of sustainability is the ability to preserve what makes a destination unique and appealing while ensuring long-term profitability for all stakeholders involved.

The heart of the matter of sustainable destination management lies in establishing and maintaining this delicate balance. A sustainable destination is one that not only attracts visitors but also preserves its essence and cultural integrity.

Tackling overtourism requires concerted efforts from both public authorities and businesses. It demands decisive action to mitigate its adverse impacts on travel advancement and the future of tourism. Strategies to combat overtourism must encompass comprehensive approaches, ranging from regulatory measures to sustainable tourism initiatives, community involvement, and innovative solutions for destination management.

1. Sustainability as balance management
2. What and how to measure: Building long-lasting balance to defeat overtourism
3. Use Case: Costa Rica
4. Phocuswright Insight - Sustainability Dissonance: when lack of understanding waste travellers’ good intentions
5. Phocuswright's Insight - Cultural impact, an intuitive approach to sustainable travel
6. Use Case: Seville
7. Conclusion