All companies that have an effect on the pre-trip, en-route, and destination on-site travel experience are part of the tourism supply chain.
Suppliers (and buyers) are struggling to find technology to manage their business. Many are turning to costly and time-consuming custom-built solutions for taking bookings and payments.
Suppliers prefer to work with outbound tour operators and other individual suppliers, although DMCs can also be valuable and important partners at times.
Indirect marketing through travel advisors, tour operators, and OTAs is the most popular way that suppliers reach travelers, followed by digital ads and direct email marketing.
Suppliers most often sell their products to travelers through tour operators or through travel advisors/agents, but selling direct is also popular. Third-party online travel agencies (OTAs) are the least common way to sell.
While buyers and suppliers are primarily looking for each other in the same places, suppliers slightly prefer conferences/trade shows, and buyers tend to look for referrals from other industry professionals. Both commonly seek each other through trade associations, such as ATTA.
Although associations are valuable ways to meet new potential partners, building relationships and trust are more important for both buyers and suppliers when choosing others to work with. Budget/price ranks about halfway down the list for both.
Contents:
Introduction
The Current Landscape
Survey Results
Conclusions & Taking Action
Continue reading...
Get access to 100s of case studies, workshop templates, industry leading events and more.
All companies that have an effect on the pre-trip, en-route, and destination on-site travel experience are part of the tourism supply chain.
Suppliers (and buyers) are struggling to find technology to manage their business. Many are turning to costly and time-consuming custom-built solutions for taking bookings and payments.
Suppliers prefer to work with outbound tour operators and other individual suppliers, although DMCs can also be valuable and important partners at times.
Indirect marketing through travel advisors, tour operators, and OTAs is the most popular way that suppliers reach travelers, followed by digital ads and direct email marketing.
Suppliers most often sell their products to travelers through tour operators or through travel advisors/agents, but selling direct is also popular. Third-party online travel agencies (OTAs) are the least common way to sell.
While buyers and suppliers are primarily looking for each other in the same places, suppliers slightly prefer conferences/trade shows, and buyers tend to look for referrals from other industry professionals. Both commonly seek each other through trade associations, such as ATTA.
Although associations are valuable ways to meet new potential partners, building relationships and trust are more important for both buyers and suppliers when choosing others to work with. Budget/price ranks about halfway down the list for both.
.webp)