Vision - Helsingborg. Sweden’s Most Considerate Destination with Year-Round Drive

When we think of a vision for Helsingborg as a destination, we must consider and pay attention to all influences like Agenda 2030 plus what we as a destination want and need to be able to contribute to and ensure a prosperous destination in the future.

We see that travelling will continue, but the reasons for travelling and what we want to experience will change. As consumers in the future, we will most likely put the responsibility for sustainability on destinations. We will assume that they are sustainable.

Seeing the destination grow with an increased turnover while maintaining sustainability is a challenge that requires humility towards the future. Therefore, the keyword in the vision is ”considerate”. We need to be considerate, both in terms of the place and the companies and people who live and work here, while making visitors feel welcome and able to make wise and sustainable choices.

We see that our vision, ”Being a considerate destination regardless of the season” will help us along the way and shows both caring and the drive to see an increased flow of visitors where we can grow.

Mission - Sustainable Tourism and Hospitality Industry Growth

As the national strategy clearly states, the conditions for a sustainable destination in the future are that we succeed in combining increased turnover with more visitors and a reduced climate footprint. The task we have together to constantly strive towards the vision is to work for ”Sustainable tourism and hospitality industry growth”.

Aims

Linked to the vision, we have worked with the tourism industry to develop three target images that show the progress we want to make. We have an objective linked to each dimension of sustainability, namely the economic, social and environmental aspects. These objectives also form the basis for the six priority areas to ensure we work towards the objectives.