Travel should be meaningful, and personal. And it must be centred around the traveller and their changing needs.
This is an industry of dynamic change, one that is always evolving and adapting to the latest innovation, fashion, or cultural shift. While it is impossible to know exactly what tomorrow will bring, Amadeus’ position at the centre of the travel ecosystem gives unparalleled insight into the future. Each year, Amadeus consults industry experts from around the world to get a glimpse into the future, and this year is no different. Here are the trends we expect to shape the travel industry in the months to come.
Music Tourism
After the social isolation of the pandemic, when bands and musical artists were grounded for months, a boom in concerts and festivals is tapping into an unrelenting desire for joy and connection. The ability to plan ahead again has given artists the confidence to schedule world tours, and fans the incentive to buy tickets to see their favourite artists.
“Music Tourism”, whereby people travel abroad to see their favourite performers, is also seeing festivals such as Primavera Sound in Barcelona, and Glastonbury in England, providing a linchpin for vacation bookings.
In summer 2023, Coachella festival in California:
Agents of Influence
Social media has been a powerful force in influencing people on where to book their next trip, but a new shift is happening.
Instead of influencers and content creators solely being the source of vacation inspiration, they are becoming travel providers themselves, and the facilitators of direct bookings through their varying channels.
Leveraging the first-hand experience that travel influencers have, many content curators are now designing and hosting their own group trip. With themed tours and specialist experiences for their followers to book, influencers are taking online communities offline, and away from the crowds.
Electric Skyways
As cities are more congested and air pollution is more prevalent, a potential solution to fossil-fuel-powered transportation will be the emergence of “Electric Skyways” that allow flying taxis, eVTOL (electric vertical take-off and landing) aircraft and other kinds of electric aircraft to provide lower emission air travel options, both within urban areas, to satellite airports, cross-country and between islands.
Whereas helicopters are often used for unfixed routes, the installation of eVTOL vertiports across cities will provide easy-access gateways to Electric Skyways that will allow travellers to make swift, lower carbon-emitting, first- and last-mile journeys.
The shift to electric aviation could become a powerful solution to reducing the environmental impact of flying in years to come, alongside other innovations such as SAF (sustainable aviation fuel).
Intelligent Concierge
ChatGPT only launched in November 2022, but this cutting-edge “Generative AI” (GAI) platform: amassed 1.6 billion site visits in June 2023 alone and reached 100 million active users in January 2023, just two months after launch. Making it the fastest-growing consumer application in history.
ChatGPT-4 was unveiled in March 2023 and Microsoft uses ChatGPT back-end technology to enable web browsing mode. The use cases and abilities of GAI and other “large language models” such as Google’s Bard, are only just starting to be realized but early adopter travel companies have been quick to see the potential for conversational trip planning.
Business Luxe-lite
Business class fliers no longer always wear suits – in fact, they are just as likely to be a Gen Z entrepreneur, Gen Y digital nomad or a Boomer vice-president.
Thanks, in part, to the influence of social media, there is a growing desire among all age groups (but especially the under 50s) for lifestyle optimization. With people aspiring for more luxurious experiences – even if they’re paid for with points, credit, or savings.
Travel should be meaningful, and personal. And it must be centred around the traveller and their changing needs.
This is an industry of dynamic change, one that is always evolving and adapting to the latest innovation, fashion, or cultural shift. While it is impossible to know exactly what tomorrow will bring, Amadeus’ position at the centre of the travel ecosystem gives unparalleled insight into the future. Each year, Amadeus consults industry experts from around the world to get a glimpse into the future, and this year is no different. Here are the trends we expect to shape the travel industry in the months to come.
Music Tourism
After the social isolation of the pandemic, when bands and musical artists were grounded for months, a boom in concerts and festivals is tapping into an unrelenting desire for joy and connection. The ability to plan ahead again has given artists the confidence to schedule world tours, and fans the incentive to buy tickets to see their favourite artists.
“Music Tourism”, whereby people travel abroad to see their favourite performers, is also seeing festivals such as Primavera Sound in Barcelona, and Glastonbury in England, providing a linchpin for vacation bookings.
In summer 2023, Coachella festival in California:
Agents of Influence
Social media has been a powerful force in influencing people on where to book their next trip, but a new shift is happening.
Instead of influencers and content creators solely being the source of vacation inspiration, they are becoming travel providers themselves, and the facilitators of direct bookings through their varying channels.
Leveraging the first-hand experience that travel influencers have, many content curators are now designing and hosting their own group trip. With themed tours and specialist experiences for their followers to book, influencers are taking online communities offline, and away from the crowds.
Electric Skyways
As cities are more congested and air pollution is more prevalent, a potential solution to fossil-fuel-powered transportation will be the emergence of “Electric Skyways” that allow flying taxis, eVTOL (electric vertical take-off and landing) aircraft and other kinds of electric aircraft to provide lower emission air travel options, both within urban areas, to satellite airports, cross-country and between islands.
Whereas helicopters are often used for unfixed routes, the installation of eVTOL vertiports across cities will provide easy-access gateways to Electric Skyways that will allow travellers to make swift, lower carbon-emitting, first- and last-mile journeys.
The shift to electric aviation could become a powerful solution to reducing the environmental impact of flying in years to come, alongside other innovations such as SAF (sustainable aviation fuel).
Intelligent Concierge
ChatGPT only launched in November 2022, but this cutting-edge “Generative AI” (GAI) platform: amassed 1.6 billion site visits in June 2023 alone and reached 100 million active users in January 2023, just two months after launch. Making it the fastest-growing consumer application in history.
ChatGPT-4 was unveiled in March 2023 and Microsoft uses ChatGPT back-end technology to enable web browsing mode. The use cases and abilities of GAI and other “large language models” such as Google’s Bard, are only just starting to be realized but early adopter travel companies have been quick to see the potential for conversational trip planning.
Business Luxe-lite
Business class fliers no longer always wear suits – in fact, they are just as likely to be a Gen Z entrepreneur, Gen Y digital nomad or a Boomer vice-president.
Thanks, in part, to the influence of social media, there is a growing desire among all age groups (but especially the under 50s) for lifestyle optimization. With people aspiring for more luxurious experiences – even if they’re paid for with points, credit, or savings.
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