This plan contemplates a 12-18 month time frame and begins with a vision of what the Arizona recovery will look like. While this plan was coordinated with the Arizona Office of Tourism, this plan is for the recovery of the tourism industry in Arizona. The work described here will be done in partnership with tourism stakeholders. The work to be done assumes a steady and incremental recovery, and is centered around three key priorities, which highlight the most important things to accomplish in this time frame. Each of these priorities is supported by strategic areas of focus, and actions to undertake within each of those areas of focus.

There are 41 actions identified overall. It is likely AOT will work on several actions at a time, directed by cross-functional teams focused on recovery, AOT’s role, and the appropriate sequencing of actions.

In order to execute this plan, AOT will create internal tactical teams focused on stabilization and recovery. Regular communications will take place to ensure tourism stakeholders are kept apprised of the ongoing work, successes, and recovery trends.

This plan is not meant to be an inflexible to-do list. In fact, flexibility and nimbleness will be paramount to success during the recovery period. This plan should be considered a solid path to follow for the next 12- 18 months to set Arizona up for greater—and faster—recovery success.

Periodic checks of trends in public health, state/national economy, and travel sentiment will provide information affirming that this plan remains the right path forward, or that it is time to pivot to a new plan that recognizes a different economic reality, for example, a more rapid recovery or a longer-haul recovery.