The focal point for the global travel and tourism industry is moving eastward. Middle Eastern countries are investing heavily in tourism infrastructure as a cornerstone for economic growth, and therefore have become models for future innovation in the travel sector.

In tandem, changes in consumer demographics, behaviours, and values have put the travel industry at a critical juncture. Increases in spending power, ease of travel, and freedom of movement each pose unique opportunities for travel companies and tourism destinations. To accommodate the travellers of the future, they will need to maintain economies of scale, manage over-tourism, align with sustainability goals, and plan for critical infrastructure.

In this context, Middle Eastern destinations, led by Dubai and the UAE, are implementing ambitious plans to attract and welcome a new generation of travellers from around the world. They are reimagining travel services to address impending challenges and scale tourism growth to strengthen their economy.

1. Executive Summary
2. Introduction
3. Rise of the middle class: Balancing Tourism Development and Dispersal
4. Sustainable Tourism: Serving the next generation of Travellers
5. Blended Travel: A Movement Toward Hybrid Hospitality
6. Conclusion