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Over the past 18 years, consumer awareness of the B Corp brand has grown around the world. Across the regions surveyed, B Lab’s studies show that 1 in 4 consumers have now heard of B Corps. This report dives deeper into the data, analysing trends and patterns to understand how this awareness is cultivated, what factors influence its growth, and how it impacts behaviour.
As a nonprofit seeking to catalyse broader changes in the economic system, B Lab sees awareness of the B Corp brand as a key asset to achieve our mission. As the data and case studies in this report show, brand awareness helps mobilise business leaders, policy makers, cultural influencers, and ultimately consumers, changing the choices we make and nudging us towards a better future –
one in which more and more of the actors in our economy behave like B Corps.
Over the past 18 years, consumer awareness of the B Corp brand has grown around the world. Across the regions surveyed, B Lab’s studies show that 1 in 4 consumers have now heard of B Corps. This report dives deeper into the data, analysing trends and patterns to understand how this awareness is cultivated, what factors influence its growth, and how it impacts behaviour.
As a nonprofit seeking to catalyse broader changes in the economic system, B Lab sees awareness of the B Corp brand as a key asset to achieve our mission. As the data and case studies in this report show, brand awareness helps mobilise business leaders, policy makers, cultural influencers, and ultimately consumers, changing the choices we make and nudging us towards a better future –
one in which more and more of the actors in our economy behave like B Corps.
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