Objectives: Create a six year tourism plan to 2026 Build a clear view of our aspirational future for tourism and its effect on the island as a whole

Vision: Bermuda will have a growing and balanced tourism sector. This means we will grow tourism, and at the same time ensure: Better balanced seasonality, better balanced price-value perceptions, better balanced visitor volume – air vs. cruise and better balanced benefits for all residents of Bermuda

Mission: The National Tourism Plan (NTP) will enable, or be the catalyst for, changes that boost the tourism sector. To do this, the NTP will:

• Work with all relevant stakeholders to ensure their voices are heard
• Focus on the things that matter
• Help bring about change in a sustainable way
• Help foster cooperation vs. competition island-wide
• Be visitor-centric in our approach

1. National Tourism Plan: Goals & Objectives
2. U.S. Visitor Targets
3. Visitor Need States
4. Roadmap for Success
5. Awareness & Relevance
6. Greener
7. Infrastructure
8. Local Involvement
9. Innovation
10. Teams & Groups
11. Year-Round
12. National Tourism Plan on a page