Once your partnership has been created (see Best Practice Guide for Partnership Development) it is important to create a vision. This is incredibly important for partnerships in helping them guide activity and delivery. This guide, therefore, outlines the development, application, assessment and adaption processes partnerships need to consider to ensure their vision meets the needs of a place.

In summary, a strong vision statement:

• Is positive, aspirational, galvanising, and clear. (See Developing Your Place Vision).
• Is housed within a clearly structured vision document – that does not use jargon – so that everyone can understand the language and approach. (See Developing Your Place Vision).
• Is evidence-based and measurable. This will help substantiate approaches for future funding bids by showcasing how change has been managed. (See Developing Your Place Vision).
• Is inclusive and participatory through being co-designed by the community and key stakeholders. (See Who to work with section).
• Draws in relevant expertise, including placemaking, engagement and other experts to ensure that the approach taken is considered, effective and actionable. (See Who to work with section).
• Considers branding, marketing, viability, and outreach as mechanisms for engaging with everyone in the local area. (See Using a Place Vision).
• Is sustainable and flexible to adapt to change. (See Assessing and Adapting a Place Vision).
• Considers environmental, economic, and social factors. (See Assessing and Adapting a Place Vision).
• Is adaptable and flexible as a place changes. (See Assessing and Adapting a Place Vision).

1. Executive Summary
2. Background
3. Introduction to Place Visioning
4. The Importance of a Place Vision
5. Developing your Place Vision
6. Who to Work With to Create a Shared Vision
7. Using a Place Vision
8. Assessing and Adapting a Place Vision
9. Case Studies
10. WeAreWaterloo
11. Union Street Aberdeen
12. Shrewsbury